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According to the Global Media Report 2010: World is composed of almost equal numbers of women and men, however, women are heard about or read about only in approximately 23% of the world news. With other worlds, “76% of the people heard or read about in the world’s news are male. The world seen in news media remains largely to be male-dominated. This does not reflect the actual composition of society; it also does not show the various human experiences in the societies, and also makes the large (mainly female) part of our societies relatively invisible. Furthermore, when women do make it to the news, they are rarely presented and involved as an expert or spokesperson.

This is limiting possibilities for the women’s angles and expert’s opinion to be heard and to shape our world. Furthermore, there is a lack of coverage of stories linked to gender or women’s rights, such as gender-based violence, making those stories, although often the reality of great share of women’s (and men’s) experiences, almost invisible or non-existent. Therefore, it is essential to work towards fair coverage of real issues, which are important to women and which fairly present their experiences.

In order to achieve more gender equality in Media Content try to:

  • Pay attention to achieve a balanced representation of women and men seen, heard or read about in news and current affairs. Also make special consideration to make sure diverse stories and voices of people, particularly the ones that are often almost invisible in media (e.g. older women), are included and represented.
  • Pay attention to a balanced representation of women and men in the news and media in all spheres, including making sure to report on stories of women in the (often male-dominated) areas, such as politics and government, etc
  • Pay attention that the proportion of stories focuses specifically on women or issues considered as a particular concern for women (e.g. gender-based violence, women’s rights, women’s achievements, etc.). Also, you need to pay attention to covering stories focusing on issues of gender equality/inequality (stories about specific cases of equality or inequality between women and men, relevant policies, legislative issues, programs designed to promote gender equality.
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